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IRON MAIDEN Release Beer Cooler; Announce Online Listening Party for ‘Seventh Son Of A Seventh Son’

Get yourself an Iron Maiden beer cooler for the hot summer months.

Igloo has unleashed a brand-new Playmate cooler that pays tribute to IRON MAIDEN, one of heavy metal’s most influential bands of all time. The special-edition Playmate Classic cooler captures IRON MAIDEN’s legacy by featuring the band’s iconic logo with striking incarnations of “Eddie” — one of rock and metal’s most recognizable figureheads — taking center stage. The IRON MAIDEN Playmate cooler is available today at igloocoolers.com/ironmaiden.

“This collaboration has been surreal in all the best ways,” said Brian Garofalow, chief marketing officer at Igloo. “By incorporating an army of instantly recognizable Eddies onto our Playmate Classic cooler, we’re able to provide MAIDEN fans a chance to chill with the Beast and own a unique piece of memorabilia.”

Igloo designed the special-edition Playmate cooler with striking graphics unmistakably inspired by IRON MAIDEN’s famous album cover art and iconic stylized logo. Appearing on every IRON MAIDEN album cover and at every one of their live shows, Eddie — the band’s ever-evolving figurehead — also takes center stage on this IRON MAIDEN Playmate. The Eddies Playmate Classic features an army of Eddies that metal fans have seen over the years.

The 14-quart IRON MAIDEN Eddies Playmate Classic, $49.99, has a capacity for up to 26 12-ounce cans. This special-edition design is available today at igloocoolers.com/ironmaiden, while supplies last.

In related news, IRON MAIDEN have announced a ‘Seventh Son of a Seventh Son’ Twitter listening party for ‘Tim’s Twitter Listening Party, hosted by Tim Burgess’ (The Charlatans). MAIDEN lead singer Bruce Dickinson previously did one of these for the ‘Powerslave’ album back in February.

The listening party is set for Friday, July 9 at 8 pm BST/ 3 pm EST/ noon PST. To participate in the listening party, follow @ironmaiden, @tim_burgess, @LlSTENlNG_PARTY and #TimsTwitterListeningParty on Twitter. If you’re not able to join the party in real time, you can get the replay on timstwitterlisteningparty.com afterwards.