Kid Rock has released the official music video for his new single “Never Quit” which comes off his latest album, “Bad Reputation”

“Bad Reputation” includes the three songs Kid Rock released in January — “We The People“, “The Last Dance” and “Rockin‘” — as well as his November 2021 single “Don’t Tell Me How To Live“, which was recorded with Canadian rock act MONSTER TRUCK.

In a Facebook video announcing the three new songs back in January, Kid Rock described the song “We The People” as a “hard rock-rap tune.”

“[It’s] about, well, all the craziness going on in our world in the last few years and the politics and the polarization and social justice,” he said. “You know, constantly for just being a Trump fan attacked in the media day in day out.”

He added: “I don’t mind taking a punch, but I hit back, motherfucker, and I hit hard.”

You can check out the music video for “Never Quit” below.