OF MICE & MEN have announced a new exclusive Twitch partnership and plan on streaming content on the service.
As of July 1, the band will stream live on the service multiple days per week. The first stream is set for Thursday, July 1 at 11 a.m. PT / 2 p.m. ET. Subsequently, the band will go live on Twitch every Monday, Tuesday, Thursday, and Saturday at 11 a.m. PT/ 2 p.m. ET. This gives fans plenty of opportunities to interact directly with the group and to watch them as they write and record new music in real time on the service. In addition to inviting fans into the writing process, the band will engage in question-and-answer sessions and will discuss past and forthcoming releases.
“We’re so happy to get the opportunity to stream exclusively on Twitch,” says Manansala. “Over the last year, I’ve been streaming and got to be a part of an amazing community I had no idea existed but am happy that I discovered. Twitch is the streaming service that cares about each community and gives power to the streamer, and we couldn’t be more excited to be involved.”
Now is the perfect time for OF MICE & MEN to further engage with fans on Twitch, as they used the service throughout the 2020 quarantine that was a result of the COVID-19 pandemic. During that period, the band wrote and recorded both the “Timeless” and “Bloom” EPs, which were released in February and May of this year, respectively. Twitch allowed the band to interact with its fanbase in the absence of live shows.
In other news, OF MICE & MEN will release the final EP in their trilogy that will comprise a full album later this year.
OF MICE & MEN will use Twitch to give fans insight into the latest material.