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POPPY Releases The Music Video For New Track ‘Flux’

The clip was directed by POPPY and produced by NINE INCH NAILS' Justin Meldal-Johnsen.

POPPY has released the music video for the title track of her forthcoming new album, ‘Flux’, which is set to arrive on September 24 via Sumerian Records.

The clip was directed by POPPY and produced by NINE INCH NAILS’ Justin Meldal-Johnsen and can be seen just below this article.

Earlier this year, POPPY teamed up with WWE to release a new EP titled, ‘Eat’ (NXT Soundtrack). Featuring the song Dark Dark World, the tune was used at an edition of WWE’s NXT TakeOver: In Your House.

Speaking of the collaboration, WWE Executive Vice President, Global Talent Strategy & Development Paul Levesque said, “NXT is all about individuality and building characters, and Poppy has built her own brand in a similar fashion to become the world-renowned artist she is today”.

“Poppy has been a staple within NXT for nearly three years and her music continues to resonate strongly with our passionate NXT fanbase,” adds Neil Lawi, Senior Vice President and General Manager, WWE Music Group. “Leveraging WWE’s global reach to release her new EP EAT (NXT Soundtrack) has proven yet again to be beneficial for both parties and we look forward to what the future holds.”

Pre-order ‘Flux’ at this location.